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Fractional Commercial Leader

Sarah Coles-Andrew

I help growth businesses unlock sales momentum fast - building the scalable sales engines and cultures that keep pace with change.

Areas of expertise

CROSales

Company stages

StartupGrowth

Meet Sarah

About

I help growth businesses unlock sales momentum fast — building the scalable sales engines and cultures that keep pace with change.

I help growth businesses unlock sales momentum fast. As a fractional sales leader, I bring over 15 years' experience transforming client relationships, building scalable sales engines, and delivering double-digit revenue growth.

I'm at my best diagnosing what's really happening inside a business, cutting through the noise to find the challenge, and convening the right people to define a clear vision.

I translate strategy into action by configuring the right processes, aligning people to their strengths, and inspiring teams to thrive.

How I partner

Diagnose & Reset — Cutting through the noise to identify the real commercial constraint, and convening the right people around a clear vision.

Build the Engine — Configuring the right processes and aligning people to their strengths to build scalable, repeatable revenue engines.

Client & Account Growth — Shifting global accounts from transactional to trust-based, strategic partnerships that drive sustainable year-on-year growth.

Coach & Culture — Embedding high-performance team cultures and next-gen leadership, harnessing Gen Z talent while keeping consultative, solution-led sales approaches that stick.

What I deliver

Executive-level commercial and sales leadership without the full-time overhead — from fractional sales leadership to hands-on account and team turnarounds.

Having delivered double-digit revenue growth and built high-performing teams across Datatonic, proSapient, LRQA, Gartner and Euromonitor, I bring a proven record of turning stalled sales motions into scalable growth engines.

My edge is harnessing next-gen talent while embedding consultative, solution-led sales approaches that stick — building revenue engines and cultures that keep pace with change.