Community member profile
Fractional CMO
Nikhil Kalanjee
I build marketing strategies that adapt to where a business really is - from 0-to-1 launches to global brand programmes,
prioritising speed and business impact.
Areas of expertise
Meet Nikhil
About
A Fractional CMO with 14+ years building and leading marketing across start-ups, scale-ups and a Fortune 50 company.
Adapts marketing strategy to the stage of the business - from 0-to-1 go-to-market for early-stage ventures to global brand programmes across five continents.
Brings a rare mix: agency-side craft, in-house global leadership at HP, and hands-on fractional CMO delivery for founders who need speed and business-first thinking over marketing for its own sake.
How I partner
Go-to-Market Strategy
Building GTM strategy and execution for D2C and B2B businesses - from marketplace launches to partnership and international expansion.
AI-Enabled Marketing
Deploying AI agents and modern mar-tech to drive GTM productivity, and building the skills programmes that make adoption stick.
Global Brand Leadership
Leading marketing strategy and digital experience across major international markets, from board-level narrative to on-the-ground execution.
Growth & Scale-Up Marketing
Building marketing functions from scratch for growth-stage businesses - mar-tech stack, demand generation, and board-ready reporting.
What I deliver
Executive-level marketing leadership, without the full-time overhead - from board workshops to hands-on campaign execution.
Having led global digital experience programmes at HP, scaled marketing through an acquisition at Blankfactor, and founded my own GTM consultancy, I bring both strategic range and hands-on delivery.
Business objectives come before marketing for its own sake - speed, experimentation and the right technology are how I help clients get from idea to impact faster.