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Transformation & GTM Leader

Rhys Hillman

I connect the dots between customers, GTM, product, tech and ops - turning PE/VC-backed businesses into engines of
enterprise value.

Areas of expertise

GTMSalesMarketing

Meet Rhys

About

A GTM and Business Transformation leader with 18+ years across PE/VC-backed SaaS start-ups, scale-ups and global enterprises.

Aligns strategy with delivery to drive profitable growth - scaling high-performing GTM, Product, Tech and Ops functions, and transforming businesses into engines of enterprise value.

Brings board-level strategic advisory and hands-on operational execution across the US, EMEA, LatAm and APAC, with a track record spanning turnarounds, hypergrowth scale-ups, and PE-backed exits.

How I partner

GTM & Growth Frameworks
Building repeatable GTM and customer growth frameworks that translate strategy into clear operating execution.

PE-Backed Transformation
Leading turnaround, growth and exit-readiness programmes for PE/VC-backed businesses - P&L accountability, TOM redesign and cost discipline included.

Customer Success & Retention
Scaling Customer Success functions that drive retention, adoption and expansion - from scale-up hypergrowth to enterprise renewal.

Operational Excellence
Creating operational leverage through people, process, technology and AI - using Lean Six Sigma and change management to make transformation stick.

What I deliver

Executive-level GTM and transformation leadership, without the full-time overhead - board and C-Suite ready, and comfortable in the operational detail.

Having delivered a £14M cash EBITDA turnaround at Proactis, scaled Nintex through hypergrowth to a successful exit, and built Ceros' commercial function from $0 to $500K+ ARR, I bring proven impact across every business stage.

From turnaround to scale-up to exit readiness, I connect the dots between customers, GTM, product, tech and ops - creating sustainable, measurable growth.